Free US Podcast Listener Demographics from 2018 to 2025
The chart showcases U.S. podcast listener trends by age group from 2018 to 2025, revealing dynamic shifts in audience demographics. The 25–34 age group consistently dominates listenership, increasing from about 30% in 2018 to a projected 38% by 2025, driven by digital adoption and on-demand audio habits. The 18–24 group also grows steadily from 25% to 35%, reflecting younger generations’ engagement with streaming and niche podcast genres. In contrast, the 35–44 segment shows moderate but stable participation, climbing slightly from 20% to 26%, indicating consistent appeal among working professionals. Meanwhile, the 45–54 age group experiences a gradual decline from 15% to 9%, as younger audiences reshape podcast consumption patterns. Overall, the data highlights that podcasting continues to expand its cultural reach, with Millennials and Gen Z leading the surge in digital audio engagement across 2018–2025.
| Labels | Age Group 18-24 (%) | Age Group 25-34 (%) | Age Group 35-44 (%) |
Age Group 45+ (%) |
| 2018 | 25 | 30 | 20 | 15 |
| 2019 | 27 | 31 | 22 | 14 |
| 2020 | 28 | 32 | 23 | 14 |
| 2021 | 30 | 33 | 24 | 13 |
| 2022 | 31 | 35 | 24 | 12 |
| 2023 | 33 | 36 | 25 | 11 |
| 2024 | 34 | 37 | 26 | 10 |
| 2025 (Projected) | 35 | 38 | 27 | 9 |
