The chart illustrates the U.S. video advertising market share by platform from 2020 to 2025, showcasing how major players dominate the landscape. ** leads with 40%, maintaining its position as the primary platform for video ads due to its massive audience and diverse content ecosystem. ** follows with 25%, reflecting strong engagement through in-feed and story-based video formats. ** captures 15%**, benefiting from its visual appeal and integration with influencer marketing. **** and **** hold 10% and 5%, respectively, serving niche yet loyal audiences — Twitch in live streaming and Twitter in short-form content. The remaining 5% is shared among other emerging platforms. Overall, the data emphasizes the dominance of social-video platforms and advertisers’ growing focus on mobile-friendly, visual storytelling formats.
| Labels | 2020–2025 Market Share (%) |
|---|---|
| YouTube | 40 |
| 25 | |
| 15 | |
| Twitch | 10 |
| 5 | |
| Other | 5 |
