Free US Digital Advertising ROI by Channel from 2020 to 2025 Chart
The chart highlights the ROI performance of U.S. digital advertising channels from 2020 to 2025, emphasizing the dominance of search-based campaigns. Search ads deliver the highest ROI at 610%, showcasing their unmatched effectiveness in driving conversions and measurable returns. Social media ranks second with 550%, reflecting its strong engagement and targeted advertising capabilities. Video advertising follows at 440%, indicating growing effectiveness as visual content becomes a key driver of consumer attention and brand interaction. Display advertising, at 375%, remains a reliable performer, while email marketing, though slightly lower at 300%, continues to provide cost-efficient returns through personalized campaigns. The clear gap between search and other channels underscores advertisers’ heavy reliance on search platforms to generate high-impact results, while the steady performance across all channels signals a well-rounded digital strategy landscape.
| Labels | 2020-2025 ROI (%) |
|---|---|
| Search | 610 |
| Social Media | 550 |
| Video | 440 |
| Display | 375 |
| 300 |
