Free US Advertising Spend on Emerging Platforms from 2015 to 2025 Chart
The chart highlights the remarkable rise of US Advertising Spend on Emerging Platforms between 2015 and 2025, showcasing how digital innovation reshapes marketing investments. Social Media leads the growth, surging from USD 7 billion in 2015 to USD 25 billion in 2020, and reaching a projected USD 40 billion by 2025, driven by influencer marketing and social commerce. Digital Video follows closely, increasing from USD 5 billion to USD 20 billion and projected to hit USD 35 billion, fueled by streaming and short-form video content. Connected TV experiences significant gains, climbing from USD 2 billion in 2015 to USD 15 billion by 2025, reflecting the boom in streaming services. Podcasts grow modestly from USD 0.5 billion to USD 3 billion, while Augmented Reality (AR) rises from USD 0.1 billion to USD 2 billion, indicating growing adoption of immersive ad technologies.
| Labels | 2015 (USD billions) | 2020 (USD billions) | 2025 (USD billions) |
|---|---|---|---|
| Social Media | 7 | 25 | 40 |
| Digital Video | 5 | 20 | 35 |
| Podcast | 0.5 | 1.5 | 3 |
| Connected TV | 2 | 8 | 15 |
| Augmented Reality | 0.1 | 0.5 | 2 |
