Free US Advertising Effectiveness by Education Level from 2020 to 2025 Chart
The chart analyzes how advertising effectiveness varies across education levels in the US from 2020 to 2025, focusing on ad recall, purchase intent, and brand awareness. Individuals with a Professional Degree show the highest engagement, with 78% ad recall, 65% purchase intent, and 85% brand awareness, indicating strong responsiveness to targeted digital ads. Those with a Postgraduate Degree follow closely, recording 75% ad recall, 60% purchase intent, and 82% brand awareness. Among Bachelor’s Degree holders, the rates stand at 72%, 55%, and 78% respectively, reflecting high recognition and moderate purchasing drive. Respondents with Some College education achieved 68% ad recall and 50% purchase intent, while individuals with a High School or less background showed 60% ad recall and 45% purchase intent, demonstrating the lowest engagement. The data emphasizes that higher education correlates with stronger ad impact, suggesting that informed audiences exhibit greater brand responsiveness.
| Labels | Ad Recall (%) | Purchase Intent (%) | Brand Awareness (%) |
|---|---|---|---|
| High School or Less | 60 | 45 | 70 |
| Some College | 68 | 50 | 75 |
| Bachelor’s Degree | 72 | 55 | 78 |
| Postgraduate Degree | 75 | 60 | 82 |
| Professional Degree | 78 | 65 | 85 |
