Free US Online Retail Holiday Season Ad Spend from 2020 to 2025 Chart
The chart shows a remarkable increase in US online retail holiday season ad spending from 2020 to 2025, underscoring the growing dominance of e-commerce and digital marketing during festive shopping periods. Spending rose from $25 billion in 2020 to an estimated $55 billion by 2025, reflecting retailers’ intensified focus on digital outreach and customer engagement. In 2021, ad expenditures reached $29 billion, followed by steady climbs to $34 billion in 2022, $39 billion in 2023, and $46 billion in 2024. This consistent upward trajectory highlights how online retailers have continuously expanded their advertising budgets to compete for consumer attention amid evolving digital trends and increased online sales volumes. The data clearly illustrate that by 2025, digital holiday ad spending more than doubled from 2020 levels, solidifying online platforms as the cornerstone of retail marketing strategies during the holiday season, with significant investment toward targeted and festive-driven campaigns.
| Labels | 2020–2025 Expenditure (in millions) |
|---|---|
| Television | 30 |
| Digital | 25 |
| Radio | 15 |
| 10 | |
| Social Media | 20 |
