Free US Programmatic Advertising Spend by Platform from 2015 to 2025 Chart
The chart illustrates the steady expansion of US Programmatic Advertising Spend from 2020 to 2025, showcasing the growing automation and efficiency in digital ad buying. In 2020, the market size stood at USD 54.7 billion with a growth rate of USD 10.5 billion and a digital market share of USD 56.2 billion. By 2021, spending increased to USD 64.8 billion, with growth rising to USD 18.4 billion. The upward trend continued in 2022, reaching USD 75.9 billion, followed by USD 88.6 billion in 2023, as programmatic platforms became central to digital marketing strategies. In 2024, ad spending climbed to USD 102.3 billion, with a market share of USD 63.8 billion. Projections for 2025 estimate spending at USD 118.4 billion, a growth rate of USD 15.7 billion, and a digital market share of USD 65 billion, emphasizing automation’s dominance in modern advertising ecosystems.
| Labels | Market Size (USD billions) | Growth Rate (USD billions) | Digital Market Share (USD billions) |
|---|---|---|---|
| 2020 | 54.7 | 10.5 | 56.2 |
| 2021 | 64.8 | 18.4 | 58.9 |
| 2022 | 75.9 | 17.2 | 60.4 |
| 2023 | 88.6 | 16.7 | 62.1 |
| 2024 | 102.3 | 15.5 | 63.8 |
| 2025 (Projected) | 118.4 | 15.7 | 65 |
