Free US Retail Media Advertising Share by Company from 2020 to 2025 Chart
The chart shows the distribution of US retail media advertisers’ market share in 2025, highlighting Amazon’s dominance with 40% of the total market, underscoring its leadership in digital advertising. Walmart follows with 20%, leveraging its extensive retail presence and online growth. Both Target and Home Depot share equal market positions at 10% each, reflecting steady participation in the retail ad landscape. Smaller yet notable players such as eBay, Kroger, and Costco each contribute 5%, while the remaining 5% falls under the “Others” category, representing smaller retailers and emerging advertisers. The data emphasizes the widening gap between top and mid-tier advertisers, as Amazon and Walmart collectively control 60% of the total share. Overall, the chart highlights the continued expansion of digital retail advertising, where e-commerce leaders maintain strong competitive advantages through technological innovation and targeted marketing strategies.
| Labels | Advertising Share Percentage |
|---|---|
| Amazon | 40 |
| Walmart | 20 |
| Target | 10 |
| Home Depot | 10 |
| eBay | 5 |
| Kroger | 5 |
| Costco | 5 |
| Others | 5 |
