The chart highlights the US mobile video ad engagement rates from 2020 to 2025, showcasing the upward trend across major social platforms as short-form and immersive content continue to dominate. YouTube leads consistently, increasing from 4% in 2020 to 4.5% in 2025, reflecting strong viewer interaction with video ads. TikTok follows closely, climbing from 3.5% to 4.1%, driven by its viral and interactive ad formats. Instagram demonstrates steady growth from 3.1% to 4%, emphasizing its effectiveness in connecting brands with visually engaged audiences. Facebook rises moderately from 2.8% to 3.5%, maintaining relevance among diverse demographics, while Snapchat records the lowest but consistent increase from 1.9% to 2.6%, reflecting its niche user engagement. Overall, the data underscores a shift toward video-first mobile advertising, where social platforms leverage creative and personalized video formats to enhance user interaction and retention rates.
| Labels | Engagement Rate 2020 (%) | Engagement Rate 2021 (%) | Engagement Rate 2022 (%) | Engagement Rate 2023 (%) | Engagement Rate 2024 (%) | Engagement Rate 2025 (%) |
|---|---|---|---|---|---|---|
| 2.8 | 2.9 | 3.0 | 3.2 | 3.4 | 3.5 | |
| 3.1 | 3.3 | 3.5 | 3.7 | 3.9 | 4.0 | |
| YouTube | 4.0 | 4.1 | 4.2 | 4.3 | 4.4 | 4.5 |
| Snapchat | 1.9 | 2.0 | 2.1 | 2.3 | 2.5 | 2.6 |
| TikTok | 3.5 | 3.6 | 3.7 | 3.8 | 4.0 | 4.1 |
