Free US Advertising Growth in Connected TV (CTV) from 2020 to 2025 Chart
The chart illustrates the steady growth of US advertising investment in Connected TV (CTV) from 2020 to 2025, underscoring the increasing dominance of digital streaming platforms. Ad spending begins at $2.1 billion in 2020, reflecting the early stages of adoption as brands explore CTV opportunities. Investment rises to $3.5 billion in 2021 and $5 billion in 2022, showing strong momentum driven by shifting audience behavior toward streaming content. By 2023, spending grows further to $6.8 billion, while 2024 marks a sharper climb to $8.7 billion. The trend peaks in 2025 at $10.5 billion, signifying more than a fivefold increase within five years. This sustained growth highlights CTV’s transformation into a mainstream advertising channel, with major platforms such as Hulu, YouTube, and other streaming services capitalizing on targeted, data-driven ad placements to maximize reach and viewer engagement.
| Labels | Ad Spend (USD billions) 2020–2025 |
|---|---|
| 2025 | 10.5 |
| 2024 | 8.7 |
| 2023 | 6.8 |
| 2022 | 5.0 |
| 2021 | 3.5 |
| 2020 | 2.1 |
