The chart illustrates the performance of US creative ad formats by industry from 2015 to 2025, showcasing key metrics across engagement, click-through, and conversion rates. Technology leads with a 27.1% engagement rate, the highest among all sectors, along with a 5.8% click-through rate and 2.2% conversion rate, reflecting strong audience interaction with tech-related campaigns. Media & Entertainment follows closely, achieving 26% engagement and 2.3% conversion, underscoring the influence of visual and streaming ads. Travel & Hospitality records 25.7% engagement and 5% click-through, indicating high consumer responsiveness. Retail and Consumer Goods maintain competitive performance, each achieving engagement rates above 24%, supported by consistent conversions of 2%. Meanwhile, Healthcare (18.9%) and Education (17.5%) show moderate engagement, focusing on informational campaigns. Overall, the data highlights technology and entertainment as top-performing sectors, while steady gains in retail and travel demonstrate expanding opportunities for consumer-driven ad strategies.
| Labels | Engagement Rate (%) | Click-Through Rate (%) | Conversion Rate (%) |
|---|---|---|---|
| Retail | 25.4 | 5.2 | 2.0 |
| Healthcare | 18.9 | 3.8 | 1.4 |
| Automotive | 22.3 | 4.1 | 1.8 |
| Finance | 20.5 | 3.9 | 1.6 |
| Technology | 27.1 | 5.8 | 2.2 |
| Travel & Hospitality | 25.7 | 5.0 | 2.1 |
| Real Estate | 19.4 | 3.5 | 1.5 |
| Media & Entertainment | 26.0 | 4.9 | 2.3 |
| Education | 17.5 | 3.3 | 1.3 |
| Consumer Goods | 24.1 | 4.5 | 2.0 |
