Free US Advertising Audience Reach by Platform from 2015 to 2025 Chart
The chart shows the growth of audience reach across major US advertising platforms from 2015 to 2025, with social media leading the expansion. Facebook remains the top platform, increasing from 15 million in 2015 to 21 million in 2025, showing sustained dominance. YouTube follows closely, rising from 12 million in 2015 to 22 million in 2025, marking the largest overall increase. Instagram experienced rapid growth, climbing from 4 million to 15 million, reflecting its strong role in digital marketing. TikTok shows a significant rise, going from 4 million in 2015 to 14 million in 2025, highlighting its impact as an emerging ad platform. Snapchat grew from just 1 million to 10 million, while LinkedIn increased modestly from 3 to 5 million. Twitter’s reach grew more steadily, from 5 to 7 million over the decade. This pattern emphasizes the shift toward visual and mobile-first platforms driving advertising strategies.
| Labels | Audience Reach (millions) 2015 | Audience Reach (millions) 2020 | Audience Reach (millions) 2025 |
|---|---|---|---|
| 15 | 19 | 21 | |
| 4 | 11 | 15 | |
| YouTube | 12 | 18 | 22 |
| 5 | 6 | 7 | |
| TikTok | 4 | 8 | 14 |
| 3 | 4 | 5 | |
| Snapchat | 1 | 9 | 10 |
