Free US Brand Awareness Levels Across Key States from 2018 to 2025 Chart
The chart illustrates the overall brand awareness levels across major U.S. states from 2018 to 2025, reflecting the strength of consumer recognition and loyalty in key regional markets. California leads with an impressive 85% total awareness, showcasing its dominant influence as a hub for innovation, media, and consumer engagement. New York follows with 80%, highlighting strong brand visibility driven by its vibrant commercial landscape. Texas and Florida also maintain high awareness levels at 75% and 73%, respectively, underscoring their rapidly expanding economies and population reach. Midwestern states such as Illinois (72%) and Ohio (69%) exhibit steady brand familiarity, while Pennsylvania (71%), Georgia (70%), and North Carolina (68%) show competitive engagement levels in regional markets. Michigan, at 66%, rounds out the top ten, demonstrating moderate but consistent awareness. Overall, the chart reveals how brand recognition remains strongest in economically dynamic states, emphasizing diverse consumer markets across the U.S.
| Labels | Total Awareness Level 2018–2025 (%) |
|---|---|
| California | 85 |
| New York | 80 |
| Texas | 75 |
| Florida | 73 |
| Illinois | 72 |
| Pennsylvania | 71 |
| Georgia | 70 |
| Ohio | 69 |
| North Carolina | 68 |
| Michigan | 66 |
