The chart highlights the gradual decline in the U.S. shopping cart abandonment rate from 2015 to 2025, reflecting improved checkout systems, enhanced user experience, and evolving consumer trust in e-commerce. In 2015, the abandonment rate was 77%, indicating a high percentage of users leaving carts without completing purchases. The rate slightly decreased to 74.5% in 2016, 73.8% in 2017, and 73% in 2018. A more noticeable improvement appeared in 2019 at 72.5% and 72.1% in 2020, as mobile-optimized sites and better payment integrations emerged. The downward trend continued with 72% in 2021, 71.4% in 2022, and 70.1% in 2023. By 2024, the rate declined further to 69.2%, reaching 68.8% in 2025, its lowest point of the decade. This consistent reduction underscores the success of e-commerce advancements, including faster payment gateways, trust signals, and seamless omnichannel shopping experiences.
| Labels | Abandonment Rate (%) |
|---|---|
| 2015 | 77.0 |
| 2016 | 74.5 |
| 2017 | 73.8 |
| 2018 | 73.0 |
| 2019 | 72.5 |
| 2020 | 72.1 |
| 2021 | 72.0 |
| 2022 | 71.4 |
| 2023 | 70.1 |
| 2024 | 69.2 |
| 2025 | 68.8 |
