The chart illustrates the US digital advertising cost per impression (CPM) trends from 2015 to 2025, highlighting how pricing varies across different digital channels. Video platforms record the highest CPM at $10.5, reflecting premium pricing due to high engagement and visual impact. Search engines follow at $7.8, showcasing their value in targeted, intent-driven advertising. Social media ranks third with a CPM of $6.3, driven by personalized content delivery and large user bases. E-commerce platforms maintain a moderate CPM of $6, supported by conversion-focused campaigns and integrated shopping experiences. Meanwhile, display advertising posts the lowest CPM at $4.2, representing cost-effective but less interactive ad placements. Overall, the data emphasizes a steady increase in ad value for video and search-based channels, indicating advertisers’ shift toward more engaging, performance-oriented digital formats to maximize return on investment.
| Labels | CPM (2015–2025) - USD |
|---|---|
| Video Platforms | 10.5 |
| Search Engines | 7.8 |
| Social Media | 6.3 |
| E-commerce | 6.0 |
| Display Advertising | 4.2 |
