Free US Retail Digital Ad Efficiency Index from 2018 to 2025 Chart
The chart reveals a steady upward trend in digital ad efficiency for U.S. retail, rising from an index score of 85 in 2018 to 105 in 2025, indicating a consistent improvement in how retailers optimize digital advertising. Growth is gradual, with key milestones at 90 in 2020, 95 in 2022, and 100 in 2024, showcasing improved targeting, personalized ad delivery, and technology integration. This continuous climb reflects how advancements in automation, AI, and data-driven marketing strategies significantly boosted retail ad performance. By 2025, the index reaches its peak at 105, underlining how digital strategies have become more cost-efficient and results-oriented over time. Overall, the data emphasizes a strong correlation between technological innovation and advertising effectiveness, signaling a matured and competitive digital retail landscape.
| Labels | Digital Ad Efficiency Index 2018–2025 |
|---|---|
| 2025 | 105 |
| 2024 | 100 |
| 2023 | 98 |
| 2022 | 95 |
| 2021 | 92 |
| 2020 | 90 |
| 2019 | 87 |
| 2018 | 85 |
