Free US Political Ad Spending Trends by Medium from 2020 to 2025 Chart
The chart illustrates how television remains the largest medium for U.S. political ad spending, reaching USD 56 million between 2020 and 2025, maintaining a strong lead despite the rise of digital platforms. Digital ad spending follows at USD 43 million, reflecting a major strategic shift toward online campaigning, social media, and programmatic ads. Direct Mail accounts for USD 12 million, showcasing its continued role in personalized voter outreach. Radio (USD 7 million) and Print (USD 4 million) have much smaller shares, indicating declining reliance on traditional channels. The data demonstrates a clear movement toward digital media dominance in political advertising strategies, though television still holds a crucial role for broad reach.
| Labels | Total Spending 2020–2025 (USD millions) |
|---|---|
| Television | 56 |
| Digital | 43 |
| Direct Mail | 12 |
| Radio | 7 |
| 4 |
