Free US Online Ad Fraud Rate by Platform from 2015 to 2025 Chart
The chart highlights the varying levels of ad fraud risk across platforms in the U.S. from 2015 to 2025. Social Media leads with the highest fraud rate at 30%, reflecting its vast reach and susceptibility to bot traffic, fake accounts, and click farms. Search Engines follow with 25%, also facing significant fraud due to automated search manipulation. Video Platforms record 20%, while Display Ads account for 15%, showing relatively lower vulnerability. Other platforms have the lowest fraud rate at 10%, indicating stronger security or smaller scale. This distribution underscores a critical need for enhanced verification, fraud detection, and transparency, especially on high-volume platforms like social media and search.
| Labels | Fraud Rate (%) |
|---|---|
| Search Engines | 25 |
| Social Media | 30 |
| Video Platforms | 20 |
| Display Ads | 15 |
| Other | 10 |
