Free US Advertiser Cost per Acquisition (CPA) Trends from 2015 to 2025 Chart
The chart reveals a gradual rise in CPA costs over a decade, indicating increasing competition and sophistication in digital advertising. CPA climbs from USD 50 in 2015 to USD 75 in 2025, showing a 50% overall increase. Notable milestones include USD 60 in 2019, USD 68 in 2022, and USD 73 in 2024, illustrating how costs steadily grow as more advertisers enter the digital landscape. The rise suggests advertisers are investing more to acquire customers due to targeting precision, higher ad demand, and more competitive auction environments. The sharpest growth occurs post-2020, coinciding with intensified online marketing.
| Labels | CPA (USD) 2015–2025 |
|---|---|
| 2025 | 75 |
| 2024 | 73 |
| 2023 | 70 |
| 2022 | 68 |
| 2021 | 65 |
| 2020 | 63 |
| 2019 | 60 |
| 2018 | 58 |
| 2017 | 55 |
| 2016 | 52 |
| 2015 | 50 |
