Free US Media Agency Market Share by Ad Spend from 2015 to 2025 Chart
The chart shows a consistent upward trend in advertising ROI across all major channels from 2020 to 2025, underscoring the growing impact of creative optimization strategies. Digital Video leads with ROI increasing from 12.5% in 2020 to 19.5% in 2025, showing strong returns as video dominates digital engagement. Search Advertising follows, climbing from 14% to 19%, demonstrating sustained efficiency in intent-driven ad strategies. Social Media improves from 10.2% to 17.2%, reflecting better targeting and content performance. Display Ads grow more modestly, rising from 8% to 11.5%, while Email Marketing increases steadily from 7.5% to 10%, showing stable but lower ROI compared to other channels. This upward movement across all categories highlights how brands increasingly leverage personalization, automation, and creative testing to maximize return on ad spend.
| Labels | ROI (2020, %) | ROI (2021, %) | ROI (2022, %) | ROI (2023, %) | ROI (2024, %) | ROI (2025, %) |
|---|---|---|---|---|---|---|
| Digital Video | 12.5 | 14.0 | 15.3 | 16.8 | 18.0 | 19.5 |
| Social Media | 10.2 | 11.5 | 12.9 | 14.1 | 15.6 | 17.2 |
| Display Ads | 8.0 | 8.5 | 9.2 | 10.0 | 10.8 | 11.5 |
| Search Advertising | 14.0 | 15.5 | 16.2 | 17.5 | 18.3 | 19.0 |
| Email Marketing | 7.5 | 8.0 | 8.7 | 9.0 | 9.5 | 10.0 |
