Free US Retail Advertising Effectiveness by Channel from 2020 to 2025 Chart
The chart shows that Digital dominates US retail advertising effectiveness from 2020 to 2025, accounting for 45% of the total share, underscoring its critical role in driving retail performance and customer engagement. Television ranks second with 25%, maintaining a strong but declining presence compared to digital. Both Radio and Print contribute 10% each, reflecting steady but moderate effectiveness in reaching audiences. Meanwhile, Outdoor and Other channels hold smaller shares at 5% each, indicating niche roles within the broader media mix. This distribution highlights the shift toward digital-first advertising strategies, emphasizing more targeted and measurable campaigns compared to traditional media formats.
| Labels | 2020–2025 Average Effectiveness (%) |
|---|---|
| Digital | 45 |
| Television | 25 |
| Radio | 10 |
| 10 | |
| Outdoor | 5 |
| Other | 5 |
