Free US Retailer Ad Budget Allocation by Channel from 2018 to 2025 Chart
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The chart shows that Digital receives the largest share of US retailer ad budget allocation from 2018 to 2025, with 65 billion USD, reinforcing its dominance in modern advertising strategies. Television holds the second-largest budget at 35 billion USD, maintaining a strong but shrinking position. Print receives 15 billion USD, while Radio accounts for 10 billion USD. Out-of-Home advertising secures 13 billion USD, and Other channels reach 50 billion USD collectively. This distribution indicates a clear strategic focus on digital channels complemented by selective investment in traditional media.
| Labels | 2018–2025 Budget (USD billions) |
|---|---|
| Digital | 65 |
| Television | 35 |
| 15 | |
| Radio | 10 |
| Out-of-Home | 13 |
| Other | 50 |
