Free US Retailer Ad Spend Growth by Platform from 2015 to 2025 Chart
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The chart illustrates a consistent surge in ad spending across retail platforms from 2015 to 2025, led by search engines with an increase from USD 7.1 billion in 2015 to USD 18.2 billion by 2025, driven by high conversion intent. Social media ad spend grows from USD 5.2 billion to USD 16.8 billion, reflecting expanding e-commerce integrations and influencer-driven campaigns. Video platforms follow, rising from USD 3.8 billion to USD 12.9 billion, emphasizing the power of visual engagement. Across all platforms, spending nearly triples within a decade, showcasing the digital transformation of retail marketing as businesses shift focus to targeted, measurable, and multimedia ad solutions.
| Labels | Social Media (USD billions) | Search Engines (USD billions) | Video Platforms (USD billions) |
|---|---|---|---|
| 2015 | 5.2 | 7.1 | 3.8 |
| 2016 | 6.1 | 8 | 4.4 |
| 2017 | 7 | 8.9 | 5.1 |
| 2018 | 7.9 | 9.8 | 5.8 |
| 2019 | 8.9 | 10.8 | 6.6 |
| 2020 | 10 | 11.7 | 7.4 |
| 2021 | 11.2 | 12.8 | 8.3 |
| 2022 | 12.5 | 14 | 9.3 |
| 2023 | 13.9 | 15.3 | 10.4 |
| 2024 | 15.3 | 16.7 | 11.6 |
| 2025 | 16.8 | 18.2 | 12.9 |
