The chart shows that Television holds the largest share of advertising cost at USD 70 billion, maintaining its traditional dominance despite the rise of digital media. Radio accounts for USD 25 billion, followed by Print Media with USD 15 billion and both Digital Advertising and Out-of-home at USD 10 billion each. This distribution reflects a gradual shift in spending, where digital platforms are gaining traction but have not yet surpassed traditional channels in total cost allocation. It underlines how advertisers continue to invest heavily in TV due to its mass reach, while digital grows steadily, signaling a changing media landscape.
| Labels | 2018–2025 Total Cost (USD billions) |
|---|---|
| Digital Advertising | 10 |
| Television | 70 |
| Radio | 25 |
| Print Media | 15 |
| Out-of-home | 10 |
