Free US Online Video Ad Revenue Growth by Platform from 2015 to 2025 Chart
The chart underscores a dramatic rise in online video ad revenue, with YouTube leading at USD 28 billion by 2025, nearly doubling its USD 15 billion in 2020 and increasing sevenfold from 2015. Facebook grows from USD 2.5 billion in 2015 to USD 14 billion in 2025, reflecting its sustained dominance in ad monetization. **Instagram also surges to USD 10 billion, demonstrating strong advertiser engagement with visual-first audiences. Meanwhile, **Twitter and Snapchat exhibit modest but steady growth, reaching USD 3.5 billion and USD 2.8 billion respectively by 2025. This rapid growth highlights the shift of advertising budgets toward video platforms, driven by higher engagement rates, influencer content, and social shopping trends.
| Year | Ad Frequency (Ads/User/Month) | Engagement Rate (%) |
|---|---|---|
| 2018 | 5.2 | 4.1 |
| 2019 | 5.6 | 3.9 |
| 2020 | 6.1 | 3.7 |
| 2021 | 6.5 | 3.5 |
| 2022 | 7.0 | 3.2 |
| 2023 | 7.5 | 3.1 |
| 2024 | 8.1 | 2.9 |
| 2025 | 8.7 | 2.8 |
