The chart shows Google as the leader with 24 million ad impressions, closely followed by Facebook at 23 million, reflecting their dominant role in retail advertising reach. **Amazon and Instagram record strong figures at 19 million and 18 million respectively, showcasing their growing significance in e-commerce advertising ecosystems. Other platforms like Twitter (10 million), Snapchat (9 million), and TikTok (7.5 million) play supporting but rising roles. This distribution emphasizes the continued dominance of search and social platforms, with short-form and commerce-integrated platforms emerging as competitive channels.
| Platform | Ad Impressions (millions) |
|---|---|
| 24 | |
| 23 | |
| Amazon | 19 |
| 18 | |
| 10 | |
| Snapchat | 9 |
| 8 | |
| TikTok | 7.5 |
| 7 | |
| 6 |
