Free US Streaming Media Ad Completion Rate by Platform from 2015 to 2025 Chart
The chart reveals consistently high ad completion rates across major U.S. streaming platforms over the 2015–2025 period. YouTube leads with 85%, indicating strong viewer retention and willingness to watch through ads. Hulu follows with 83%, while Disney+ records 82%, reflecting the effectiveness of ads on premium, on-demand platforms. Amazon Prime Video achieves 81%, showing its growing role in ad-supported streaming. Netflix, traditionally an ad-free platform, holds a strong 80% completion rate, showing positive audience response to its ad-supported model. Roku Channel records 76%, slightly lower but still substantial. These high rates suggest that ad placements in streaming environments remain more engaging compared to other digital formats, emphasizing the strength of long-form, immersive viewing experiences in keeping audiences attentive.
| Platform | 2015–2025 (%) |
|---|---|
| YouTube | 85 |
| Hulu | 83 |
| Disney+ | 82 |
| Amazon Prime Video | 81 |
| Netflix | 80 |
| Roku Channel | 76 |
