The chart shows California with the highest average ROI of 5.65, signaling strong returns driven by high digital marketing investments and consumer demand. New York follows at 5.45, reflecting its robust retail ecosystem and strong e-commerce presence. Texas records 5.18, showing accelerating marketing performance in emerging markets. Florida (4.9) and Illinois (4.75) maintain competitive ROI levels, demonstrating effective digital advertising strategies across diverse regions. Overall, the data emphasizes how state-level marketing investments align with consumer concentration and digital readiness, with top states consistently outperforming others.
| State | Average ROI (2020–2023) |
|---|---|
| California | 5.65 |
| New York | 5.45 |
| Texas | 5.18 |
| Florida | 4.9 |
| Illinois | 4.75 |
