Free US Consumer Trust in Brand Advertising from 2015 to 2025 Chart
The chart shows a gradual decline in average consumer trust in brand advertising over the decade, peaking at 71% in 2019 and dropping to 63% by 2023. Early years (2015–2019) maintained a relatively high trust range of 65–71%, but post-2020 figures reveal growing skepticism, with the lowest trust recorded in 2023. A modest rebound to 67% in 2025 suggests efforts to rebuild credibility through authentic storytelling, data transparency, and personalized engagement. This trend reflects shifting consumer expectations and increased awareness of digital ad tactics, urging brands to focus more on trust-building strategies to maintain engagement.
| Year | Average Trust Level (%) |
|---|---|
| 2015 | 65 |
| 2016 | 67 |
| 2017 | 70 |
| 2018 | 68 |
| 2019 | 71 |
| 2020 | 69 |
| 2021 | 66 |
| 2022 | 64 |
| 2023 | 63 |
| 2024 | 65 |
| 2025 | 67 |
