The chart displays the US Digital Banner Ad Click-Through Rate (%) from 2020 to 2025, illustrating a slight but consistent declining trend over the six-year period. The Click-Through Rate (%) was highest in 2020 at 0.47%. It then experienced a gradual decrease each year: 0.46% in 2021, 0.45% in 2022, and 0.44% in 2023. The rate is projected to continue falling, reaching 0.43% in 2024 and its lowest point in 2025 at 0.42%. The total decrease in the Click-Through Rate is 0.05 percentage points ($\mathbf{0.47\% - 0.42\% = 0.05\%}$) from 2020 to 2025. This suggests that despite overall digital ad spend growth, the effectiveness of US digital banner ads, as measured by clicks, is slowly diminishing.
| Labels | Click-Through Rate (%) 2020–2025 |
| 2020 | 0.47 |
| 2021 | 0.46 |
| 2022 | 0.45 |
| 2023 | 0.44 |
| 2024 | 0.43 |
| 2025 | 0.42 |
