Free US E-commerce Retailer Advertising Budgets from 2015 to 2025 Chart
The chart displays the US E-commerce Retailer Advertising Budgets (USD millions) for 2015, 2020, and 2025, illustrating a universal increase in ad spending across the ten listed retailers. eBay leads in total budget, despite being second in 2025 at 98 million USD, having started at 60 million USD in 2015. Amazon shows the most significant growth, starting at 33 million USD in 2015 and projected to have the highest budget in 2025 at 89 million USD. Target and Best Buy also show strong growth, with Target moving from 15 million USD to 45 million USD and Best Buy increasing from 20 million USD to 40 million USD in 2025. Costco and Walmart have the lowest budgets, with Costco at 9 million USD and Walmart at 10 million USD in 2025. The data demonstrates a clear and consistent increase in advertising investment across the US e-commerce landscape.
| Labels | Advertising Budget 2015 (USD millions) | Advertising Budget 2020 (USD millions) | Advertising Budget 2025 (USD millions) |
| Amazon | 33 | 57 | 89 |
| eBay | 60 | 85 | 98 |
| Walmart | 4 | 8 | 10 |
| Best Buy | 20 | 31 | 40 |
| Target | 15 | 32 | 45 |
| Wayfair | 10 | 22 | 35 |
| Etsy | 5 | 11 | 20 |
| Macy's | 8 | 10 | 13 |
| Costco | 1 | 7 | 9 |
| Alibaba | 4 | 9 | 16 |
