The chart displays the US Social Media Ad Share of Ad Spend by platform from 2015 to 2025, illustrating the distribution of total ad spending among eight major platforms. Facebook has the largest share of ad spend at 30%. Instagram is the second-largest platform, commanding a 25% share. Pinterest is the next significant player with 15%. Twitter, Snapchat, and LinkedIn all share the same ad spend share at 10% each. TikTok and Other platforms hold the lowest shares at 5% each. The combined share of Facebook and Instagram is 55%, underscoring the high concentration of spending and their collective dominance in the US social media advertising market.
| Labels | Share of Ad Spend |
| 30 | |
| 25 | |
| 10 | |
| Snapchat | 10 |
| 10 | |
| TikTok | 5 |
| 15 | |
| Other | 5 |
