The chart displays the US Digital Advertising ROI (%) by campaign type from 2020 to 2025, illustrating a general trend of consistent, modest growth across all five ad types. Search Ads consistently yield the highest ROI, starting at 25% in 2020 and projected to reach 30% in 2025. Social Media Ads follow with the second-highest ROI, growing from 20% to 25% in 2025. Video Ads and Display Ads show more gradual growth, with Video Ads increasing from 19% to 21% and Display Ads from 18% to 20% in 2025. Email Marketing has the lowest ROI but still grows from 17% to 19% in 2025. The data demonstrates that Search Ads provide the most effective return on investment, while all campaign types show increasing effectiveness over the six-year period.
| Labels | 2020 ROI (%) | 2021 ROI (%) | 2022 ROI (%) | 2023 ROI (%) | 2024 ROI (%) | 2025 ROI (%) |
| Search Ads | 25 | 26 | 27 | 28 | 29 | 30 |
| Social Media Ads | 20 | 21 | 22 | 23 | 24 | 25 |
| Video Ads | 19 | 19 | 20 | 20 | 21 | 21 |
| Display Ads | 18 | 18 | 19 | 19 | 20 | 20 |
| Email Marketing | 17 | 17 | 18 | 18 | 19 | 19 |
