The chart displays the US Influencer Ad Revenue (USD billions) by Platform from 2020 to 2025, illustrating a significant and continuous surge in revenue across all four major platforms. YouTube Revenue (USD billions) consistently leads the market, rising from 2.2 billion USD in 2020 to 5 billion USD in 2025. TikTok Revenue (USD billions) shows the most explosive proportional growth, increasing from 0.5 billion USD in 2020 to 4 billion USD in 2025, an eight-fold increase. Instagram Revenue (USD billions) is the second-largest platform, growing from 1.5 billion USD to 3.5 billion USD in 2025. Facebook Revenue (USD billions) has the lowest revenue among the group, increasing from 1 billion USD to 2 billion USD in 2025. The data highlights the increasing importance of video and image-focused platforms, with YouTube maintaining its lead, and the combined revenue of the top three platforms projected to be 12.5 billion USD in 2025.
| Labels | Instagram Revenue (USD billions) | YouTube Revenue (USD billions) | TikTok Revenue (USD billions) | Facebook Revenue (USD billions) |
| 2020 | 1.5 | 2.2 | 0.5 | 1 |
| 2021 | 1.8 | 2.8 | 1 | 1.2 |
| 2022 | 2.2 | 3.5 | 1.5 | 1.4 |
| 2023 | 2.5 | 4 | 2.2 | 1.6 |
| 2024 | 3 | 4.5 | 3 | 1.8 |
| 2025 | 3.5 | 5 | 4 | 2 |
