The chart displays the US Mobile Advertising Ad Share (%) by Format from 2015 to 2025, illustrating the distribution of mobile ad spending across five distinct formats. Display Ads command the largest share of ad spend at 35%. Social Media Ads is the second-largest format, capturing 25% of the mobile ad share. Search Ads and Video Ads follow, with Search Ads at 20% and Video Ads at 15%. Email Marketing holds the smallest share at 5%. The combined share of Display Ads and Social Media Ads is 60%, which underscores their collective dominance in the US mobile advertising market.
| Labels | Ad Share % |
| Display Ads | 35 |
| Social Media Ads | 25 |
| Search Ads | 20 |
| Video Ads | 15 |
| Email Marketing | 5 |
