Free US Retail Advertising Budget Allocation by Channel from 2020 to 2025 Chart
The chart displays the US Retail Advertising Budget Allocation by Channel from 2020 to 2025, illustrating a pronounced shift of spending toward Digital Advertising (USD billions) and away from traditional channels like Television (USD billions) and Print Advertising (USD billions). Digital Advertising (USD billions) shows continuous growth, increasing from 39.9 billion USD in 2020 to 64 billion USD in 2025. Conversely, Television Advertising (USD billions) steadily declined from 71.5 billion USD to 58.5 billion USD in 2025. Print Advertising (USD billions) also dropped significantly from 16.6 billion USD to 10.5 billion USD in 2025. Radio Advertising (USD billions) and Outdoor Advertising (USD billions) declined as well. The crossover point for Digital surpassing Television is projected between 2023 and 2024, with Digital becoming the dominant retail ad channel by 2025.
| Labels | Television Advertising (USD billions) | Digital Advertising (USD billions) | Print Advertising (USD billions) | Radio Advertising (USD billions) | Outdoor Advertising (USD billions) |
| 2020 | 71.5 | 39.9 | 16.6 | 13 | 9.2 |
| 2021 | 67 | 44.8 | 14.9 | 12.5 | 8.5 |
| 2022 | 64.4 | 50.5 | 13.3 | 12 | 8 |
| 2023 | 62 | 55.3 | 12 | 11 | 7.5 |
| 2024 | 60.2 | 59.5 | 11 | 10.5 | 7 |
| 2025 | 58.5 | 64 | 10.5 | 10 | 6.5 |
