Free US Retail Media Network Ad Growth from 2015 to 2025 Chart
The chart illustrates the powerful rise of retail media network ad spend in the U.S., demonstrating rapid growth from USD 60 billion in 2021 to USD 120 billion by 2025. This doubling of ad spend in just five years reflects how retail media has emerged as a dominant digital advertising channel. The data shows a steady upward trajectory: USD 75 billion in 2022, USD 90 billion in 2023, USD 110 billion in 2024, and USD 120 billion in 2025. This reflects how retailers increasingly invest in first-party data monetization, leveraging retail platforms to drive both upper- and lower-funnel marketing. With retail networks offering precise audience targeting and closed-loop measurement, brands are shifting budgets from traditional channels to retail ecosystems. The growth also highlights the rising influence of retail giants like Amazon, Walmart, and other emerging networks capitalizing on e-commerce expansion and direct-to-consumer strategies. This continued investment shows that retail media is becoming a cornerstone of digital advertising strategies, emphasizing performance, customer insight, and measurable ROI.
| Year | Ad Spend (USD billions) |
|---|---|
| 2025 | 120 |
| 2024 | 110 |
| 2023 | 90 |
| 2022 | 75 |
| 2021 | 60 |
