Free US Digital Advertising Market Share by Platform from 2020 to 2025 Chart
The chart highlights how search advertising remains the dominant force in the U.S. digital ad ecosystem, capturing 40% of total market share from 2020 to 2025. Social media advertising follows at 30%, reflecting the ongoing impact of engagement-driven networks like Facebook, Instagram, and TikTok. Display advertising holds 15%, maintaining its relevance through programmatic ad innovations. Video advertising, at 8%, continues to grow rapidly as brands shift toward immersive storytelling formats across OTT and streaming platforms. Meanwhile, email marketing represents 7%, providing steady ROI for retention and customer relationship strategies. Together, these figures reveal a concentrated market dominated by search and social channels, supported by emerging video investments. This balance underscores advertisers’ evolving focus on targeted visibility, measurable outcomes, and cross-channel integration, shaping digital marketing trends through 2025.
| Platform | 2020–2025 Total Market Share (%) |
|---|---|
| Search Advertising | 40 |
| Social Media Advertising | 30 |
| Display Advertising | 15 |
| Video Advertising | 8 |
| Email Marketing | 7 |
