The chart displays the US Retail Ad Spend 2015–2025 Total Ad Spend ($ Billion) by medium, illustrating the clear dominance of digital channels over traditional ones. Digital advertising captures the largest share of ad spend at 25 billion USD. Television is the second-largest medium, with a total ad spend of 23 billion USD. Print advertising accounts for 15 billion USD, while Radio follows closely with 13 billion USD. The Others category represents the smallest portion of ad spend at 8 billion USD. The combined spend on Digital and Television totals 48 billion USD, which is the vast majority of the spending. The data highlights the pronounced shift toward digital advertising, which, even as a single category, maintains a lead over all traditional channels.
| Labels | 2015–2025 Total Ad Spend ($ Billion) |
| Digital | 25 |
| Television | 23 |
| 15 | |
| Radio | 13 |
| Others | 8 |
