The chart displays the US Retail Ad Expenditure Ad Format Share (%) from 2020 to 2025, illustrating the distribution of retail ad spending across six media channels. Digital advertising commands the largest share of the ad budget at 42%. TV follows as the second-largest medium, accounting for 29%. Print advertising represents 11% of the total spend. Radio accounts for 8%, Out of Home for 7%, and Other for 5%. The combined share of Digital and TV advertising is 71% ($\mathbf{42\% + 29\% = 71\%}$), underscoring the strong shift of US retailer budgets toward these two dominant channels, with Digital nearly equal to the combined share of all traditional channels ($\mathbf{42\%}$ digital vs. $\mathbf{58\%}$ traditional).
| Labels | Ad Format Share (%) |
| Digital | 42 |
| TV | 29 |
| 11 | |
| Radio | 8 |
| Out of Home | 7 |
| Other | 5 |
