Free US Social Media Platform Ad Click-Through Rates from 2015 to 2025 Chart
The chart displays the US Social Media Platform Ad Click-Through Rates (%) from 2015 to 2025, illustrating a consistent and continuous upward trend across all three listed platforms. Facebook Click-Through Rate (%) is the highest, starting at 1.5% in 2015 and projected to more than double to 3.6% in 2025. Instagram Click-Through Rate (%) follows with significant proportional growth, rising from 0.8% in 2015 to 3.1% in 2025. Twitter Click-Through Rate (%) has the lowest rates but also shows a steady increase from 1.2% to 2.3% in 2025. The difference between the highest projected rate (Facebook at 3.6%) and the lowest (Twitter at 2.3%) is 1.3 percentage points. This data underscores the increasing effectiveness of social media advertising over the decade in driving user engagement.
| Labels | Facebook Click-Through Rate (%) | Instagram Click-Through Rate (%) | Twitter Click-Through Rate (%) |
| 2015 | 1.5 | 0.8 | 1.2 |
| 2016 | 1.4 | 1 | 1.1 |
| 2017 | 1.8 | 1.2 | 1 |
| 2018 | 2 | 1.5 | 1.3 |
| 2019 | 2.1 | 1.7 | 1.5 |
| 2020 | 2.4 | 2 | 1.6 |
| 2021 | 2.8 | 2.3 | 1.8 |
| 2022 | 3 | 2.5 | 1.9 |
| 2023 | 3.2 | 2.7 | 2 |
| 2024 | 3.4 | 2.9 | 2.2 |
| 2025 | 3.6 | 3.1 | 2.3 |
