Free US Consumer Trust in Online Advertising by Platform from 2018 to 2025 Chart
The chart displays the US Consumer Trust in Online Advertising by Platform for the 2018–2025 Average Trust Level (%), illustrating the distribution of consumer confidence across five major ad channels. Social Media commands the highest average trust level at 30%. Search Engines follow as the second-most trusted platform at 25%. E-commerce Websites are the third-most trusted at 20%. The two lowest-ranked platforms are Email Marketing at 15% and Video Advertising at 10%. The combined trust level for the top three platforms is 75% ($\mathbf{30\% + 25\% + 20\% = 75\%}$), indicating that consumers primarily place their trust in the most prominent digital platforms for advertising.
| Labels | 2018–2025 Average Trust Level (%) |
| Social Media | 30 |
| Search Engines | 25 |
| E-commerce Websites | 20 |
| Email Marketing | 15 |
| Video Advertising | 10 |
