The chart displays the US Social Media Ad 2015–2025 Average Ad Frequency (USD Billions) by platform, illustrating the distribution of total ad spend across six major social media platforms. Facebook dominates with the highest average ad frequency spend at 35 billion USD. Instagram is the second-largest platform, with 25 billion USD. Twitter follows with 15 billion USD. Snapchat, LinkedIn, and TikTok hold the lowest shares, with Snapchat at 10 billion USD, LinkedIn at 8 billion USD, and TikTok at 7 billion USD. The combined ad frequency spending of Facebook and Instagram is 60 billion USD, significantly more than all the other listed platforms combined, underscoring their collective dominance in the US social media ad market.
| Labels | 2015–2025 Average Ad Frequency (USD Billions) |
| 35 | |
| 25 | |
| 15 | |
| Snapchat | 10 |
| 8 | |
| TikTok | 7 |
