The chart displays the US Retailer Campaign 2020–2025 Conversion Rate (%) by State, illustrating the average conversion effectiveness of retail campaigns across five major US states. California leads the group with the highest conversion rate at 7.1%. New York follows as the second-most effective state with a conversion rate of 6.5%. Texas is close behind with a rate of 6.3%. The conversion rates for Florida and Illinois are the lowest among the group, with Florida at 6% and Illinois at 5.9%. The data highlights a slight concentration of higher conversion rates in the major coastal and technology-driven states, with a difference of 1.2 percentage points ($\mathbf{7.1\% - 5.9\% = 1.2\%}$) between the highest and lowest state conversion rates.
| Labels | 2020–2025 Conversion Rate (%) |
| California | 7.1 |
| New York | 6.5 |
| Texas | 6.3 |
| Florida | 6 |
| Illinois | 5.9 |
