Free US Consumer Attention Span in Digital Ads from 2015 to 2025 Chart
The chart displays the US Consumer Average Attention Span (Seconds) in Digital Ads from 2015 to 2025, illustrating a clear and consistent declining trend over the decade. The average attention span was at its highest in 2015 at 5 seconds. It then decreased to 4.5 seconds in 2017 and 4 seconds in 2020. The decline is projected to continue, falling to 3.5 seconds in 2023 and reaching its lowest point at 3 seconds in 2025. The total projected decrease in the average attention span is 2 seconds ($\mathbf{5 \text{ seconds} - 3 \text{ seconds} = 2 \text{ seconds}}$) from 2015 to 2025. This trend suggests that marketers face an increasing challenge in capturing and retaining consumer focus in the digital advertising environment.
| Labels | Average Attention Span (Seconds) 2015–2025 |
| 2015 | 5 |
| 2017 | 4.5 |
| 2020 | 4 |
| 2023 | 3.5 |
| 2025 | 3 |
