The chart displays the US Consumer Ad Recall by Media Channel from 2015 to 2025 in percentages, illustrating a significant shift in recall effectiveness from Television (%) to Digital Ads (%) over the decade. Television (%) Ad Recall consistently declines, falling from 75% in 2015 to 58% in 2025. Conversely, Digital Ads (%) Ad Recall shows a continuous and substantial increase, rising from 45% in 2015 to 65% in 2025. The crossover point, where Digital Ads recall is projected to surpass Television recall, occurs between 2022 and 2023 as both reach 62%. Radio (%) Ad Recall slowly declines from 40% to 30%, and Print Ads (%) Ad Recall drops from 30% to 17% in 2025. The data highlights the profound evolution of ad engagement, with Digital Ads becoming the leading channel for consumer ad recall by the end of the period.
| Labels | Television (%) | Digital Ads (%) | Print Ads (%) | Radio (%) |
| 2015 | 75 | 45 | 30 | 40 |
| 2016 | 74 | 48 | 28 | 42 |
| 2017 | 72 | 50 | 26 | 41 |
| 2018 | 70 | 52 | 25 | 39 |
| 2019 | 68 | 55 | 23 | 37 |
| 2020 | 67 | 56 | 22 | 36 |
| 2021 | 65 | 58 | 21 | 35 |
| 2022 | 64 | 60 | 20 | 34 |
| 2023 | 62 | 62 | 19 | 33 |
| 2024 | 60 | 64 | 18 | 32 |
| 2025 | 58 | 65 | 17 | 30 |
