The chart displays the US Retailer Digital Ad Conversion Rate (%) from 2015 to 2025 by region, illustrating a varied but generally high conversion effectiveness across US regions. The Northeast leads the nation with the highest conversion rate at 4.5%. The West follows closely with 4.2%. The Midwest has a conversion rate of 4%. The Southeast and Southwest have the lowest rates among the listed regions, with the Southeast at 3.8% and the Southwest at 3.5%. The difference between the highest-converting region (Northeast) and the lowest-converting region (Southwest) is 1 percentage point ($\mathbf{4.5\% - 3.5\% = 1\%}$), suggesting regional differences in consumer engagement and ad targeting effectiveness.
| Labels | Conversion Rate (%) 2015–2025 |
| Northeast | 4.5 |
| West | 4.2 |
| Midwest | 4 |
| Southeast | 3.8 |
| Southwest | 3.5 |
