What is a Cleaning Brochure?
A cleaning brochure is defined as a printed and folded marketing material that cleaning businesses use to promote their services. Service brochures usually contain a list of the services that the business is capable of rendering or it may also include a list of the cleaning products that the business is selling.
How to Make a Cleaning Brochure?
If you wish to know how to make a brochure for promoting your cleaning business, then feel free to refer to our list of instructions below. With these useful and easy-to-follow steps, you'll be producing creative brochures and boosting your business' sales in no time.
1. Decide on a Type of Brochure
In terms of marketing brochures, there are several types that you can choose from, including bi-fold, tri-fold, accordion fold, or roll fold. If you wish to create a brochure that's specifically catered to your kind of business, then it might be best to research and pick one that allows you to deliver your message freely. If you want, you may gather inspiration from existing cleaning brochure examples.
2. Identify your Target Audience
Identifying a target audience refers to choosing a specific demographic group that you'll be focusing on while distributing your advertising brochures. In other words, these are the people who you plan on selling your services and/or cleaning products. If your business is into office cleaning, then your target market would be office employees or business managers. Otherwise, if you're more into home cleaning, then your target audience would be the homeowners. It is about identifying the people who would be the most interested n your offerings.
3. List your Cleaning Services
Once you're done identifying your target audience, you can start outlining the different home, office, or commercial cleaning services that your business is offering. Be realistic with your content outline and include only those that you think your cleaning business is capable of performing. If your business is into selling cleaning products, then you should include details about what those are and what they're for.
4. Start Creating your Cleaning Brochure
The next thing that you will need to do involves using an editing application such as Adobe Photoshop, Illustrator, MS Word, or Apple Pages (on Mac). Start creating the modern brochure design by putting together colorful and unique elements and complementing it with the brochure's content. If you prefer a minimal or straightforward design, add a few modern touches to keep the brochures attractive and creative.
5. Add a Few Testimonials
Sample brochures are notable for having a section dedicated to the feedback and reviews given by past customers or critics. Your testimonials will mostly depend on the nature of your business and your target audience. For example, this feedback will come from homeowners if your business is into home cleaning. However, this doesn't apply to startup cleaning businesses since they are still in the process of making a name for themselves.
6. Proofread and Print your Cleaning Brochures
Before you start printing your professional brochures, always make sure to proofread your work and check for errors as well as the structure of the content. Making revisions during this step is likely and will significantly improve the quality of your work. Otherwise, you can start printing your cleaning brochures and then distribute them to your target audience.