What Is a Property Management Brochure?
A property management brochure is a creative marketing tool in advertising the service of overseeing residential, commercial, and real estate properties that is owned by another party.
How to Make a Property Brochure
Brochures have a great effect in business sales; they are cheap and serve as a perfect introduction to your business. In this article you will learn how to create an modern brochure for property management that grabs your reader's attention and interest.
1. Pick the Kind of Brochure You Need
Brochures are one of the oldest but efficient marketing tools you can have in marketing property management. Before you begin to create your very own brochure, look for the ideal kind of that suits your marketing campaign perfectly. How do you plan to disseminate your brochure? Do you plan to post it through the front doors of your clients? Or do you plan to give it during conventions and showrooms?
2. Choose Your Brochure Design
A poorly designed brochure is good as trashed, but a creative brochure is highly read and kept by most clients who receives them. In designing your brochure, unless you plan to create a one-page flyer, make sure that your designs complements its folds. There are trifold brochures, bifold brochures, booklet brochures, folders and inserts, and brochure flyers. Choose your prefered fold, and create an initial layout for your content and design. Experiment with your design and use the right margins for your brochure.
3. Research and Input Necessary Information
Research about your content; what are you trying to market to your clients? Rental property, land sale, and real estate businesses? Or office rental and luxury home for your tenants? List down all necessary information, and highlight the important details and services you provide. Don't overcrowd your brochure with words, instead use bullets to enumerate your content.
4. Organize Your Content
Be bold! You are trying to catch your reader's attention with your brochures. Focus on creating a cover that is visible and eye-catching even from a distance or when the brochure is closed. Use visual hierarchy in organizing your content, and improve your font styles and sizes. Don't forget to use bright and bold colors to attract their attention in a great way. You can ask help from professional graphic designers to help you with your designs, or grab hold with our premium designs on management property brochures to save your time.
5. Review and Print Your Brochure
Of course, before you print your brochure, review for any error in your layout and content. When you print your brochure, you can either use a glossy or a matte paper. The paper you choose shall depend on the type of content you place in your brochure. For creative brochures that have more pictures, a glossy paper has a stunning effect to make images "pop" on the sheet. On the other hand, matte paper gives a great effect on light and pastel color scheme for the brochure.