How to Craft a Real Estate Promotion Flyer?
A real estate promotional flyer is a printed sheet of high-quality paper used to promote a real estate business. The details and photographs flyer are typically printed on an A4 (8.27′′ x 11.69′′) or US paper (8.5′′ x 11′′) and distributed in high traffic areas thereafter. Flyers are sometimes referred to as handbills, pamphlets, leaflets, inserts, or circulars.
Just like any other type of business in various industries, realtors also face the challenge of striving hard to be a step ahead of their competitors. Because of the tight competition among business industries, companies utilize a wide array of promotional materials ranging from digital media to print media. They produce print advertisements, television commercials, online announcements, and others.
As a realtor, you should invest in flyers since it is one of the guaranteed ways to effectively promote your business. Flyers can help increase brand awareness, establish corporate branding, and ultimately, increase sales. In this short guide, we will walk you through five simple ways to design a creative real estate flyer.
1. Launch an Editing Software
The first thing you will do is launch an editing software that would allow you to layout and edit a flyer. There are several editing programs you can make use of such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word, Microsoft Publisher, and Apple Pages–choose the one that would make the editing process a whole lot easier for you.
2. Select the Right Colors and Fonts
It may sound obvious but choosing the right fonts and colors is crucial in creating a flyer that will surely stand out. Whatever design you want to achieve, be it minimalist, classy, elegant, simple, or modern—it all starts with choosing the right color scheme and typeface. Select a color scheme that would help communicate brand values or the ones that would best represent your company or brand. For the typeface, make sure that it is legible to convey the message effectively. However, limit your font and color choices to three.
3. Think of a Catchy Headline
Headlines are the first ones the recipients of your flyers will lay their eyes on. For your advertising or marketing tool to be effective, make sure that your headline is as catchy as possible. If you are offering a promo or a giveaway to those who will purchase a property, highlight it in your simple flyer.
4. Attach High-Quality Photos
Grab the attention of your target market by making use of high-quality photos. Remember that you are selling a dream house to wishful clients, so make sure that you show them the best parts of the property. Be mindful of your photography choices, choose the ones that will make the property or the commercial real estate look classy and high end.
5. Include a Call to Action
To provoke an immediate response from your target market, including a call to action in your real estate flyer. An effective call to action statement will eventually make the audience want to purchase a property. Also, make sure that you include your contact information for the potential clients to easily reach out to you.
6. Print and Distribute
After proofreading the content and making sure that it is free from errors, save the file to get it ready for printing. Lastly, print your flyer on a high-quality paper and distribute it or display it in high traffic areas.